brandstage.io
BrandStage is Southeast Asia's first marketplace exclusively for brand activations, pop-ups, product launches, and retail events. A full-stack marketplace platform connecting brands, venues, and vendors with comprehensive financial transaction tracking, role-based access control, and a powerful headless CMS for dynamic UI management.
Problem
The event industry in Southeast Asia lacked a centralized platform for booking venues, vendors, and event items. Event organizers faced fragmented communication, manual coordination, and limited visibility into service provider availability, while venues and vendors struggled with market reach and inefficient booking workflows.
- Fragmented communication between event organizers, venues, and vendors
- Manual booking and payment processes causing delays and coordination errors
- Limited visibility and market reach for venues and vendors
- Complex coordination of multiple service providers for single events
- Lack of comprehensive transaction tracking and financial reporting
- No standardized system for managing event booking workflows and state transitions
Solution
A comprehensive marketplace platform built with Next.js that streamlines the booking process for venues, vendors, and event items. Features integrated Stripe payment processing, role-based access control, a powerful headless CMS for dynamic UI management, and server-side rendering for SEO optimization.
- Built full-stack marketplace platform connecting brands, venues, and vendors with comprehensive financial transaction tracking
- Developed powerful headless CMS controlling UI elements dynamically, enabling non-technical users to manage layouts, content, and styling without code changes
- Implemented server-side rendering with Next.js for SEO optimization and improved page load performance
- Integrated Stripe payment processing with atomic transaction management and automated webhook handling for event booking workflows
- Designed relational database schema with Prisma ORM for complex multi-entity relationships and state management
- Created role-based access control system with granular permissions for different user types
- Built comprehensive audit logging system tracking all transactions and state changes
Outcome
The platform successfully streamlined the booking process, reduced coordination time, and increased market reach for service providers while providing a seamless experience for event organizers with comprehensive financial tracking and dynamic content management.
- Centralized marketplace for Southeast Asia's brand activation and event industry
- Reduced coordination time through automated booking workflows and real-time communication
- Complete audit trail for all financial transactions and booking state changes
- Secure and reliable payment processing with Stripe integration
- Dynamic UI management through headless CMS without requiring developer intervention
- Improved SEO performance through server-side rendering
- Enhanced market visibility for venues and vendors through optimized platform
- Efficient booking status management with atomic transactions
Challenges
Building a robust marketplace that handles complex multi-party transactions, maintains data consistency across financial operations, and provides dynamic content management while ensuring SEO optimization and performance required careful architectural planning and implementation.
- Implementing atomic transactions for booking operations across multiple entities
- Designing comprehensive audit logging for all state changes and financial transactions
- Building headless CMS that allows dynamic UI control without compromising performance
- Handling complex payment scenarios, webhook processing, and refund workflows with Stripe
- Ensuring data consistency in distributed systems with multiple concurrent operations
- Balancing server-side rendering for SEO with client-side interactivity
- Modeling complex multi-entity relationships in Prisma ORM for venues, vendors, and bookings
Key Learnings
The project provided valuable insights into building marketplace platforms with complex financial workflows, implementing headless CMS architecture, and handling multi-party transactions while maintaining data consistency and SEO performance.
- Mastered implementation of atomic transactions and comprehensive audit logging systems
- Developed expertise in Stripe payment processing, webhook handling, and financial workflows
- Gained deep understanding of headless CMS architecture for dynamic UI management
- Learned effective strategies for maintaining data consistency in complex marketplace systems
- Refined skills in server-side rendering with Next.js for SEO optimization
- Mastered Prisma ORM for complex relational database modeling and state management
- Developed expertise in role-based access control with granular permissions